Our portfolio

Our scope includes venture investments (H&M Group Ventures), joint ventures, potential acquisitions, and our own start-ups. Our investments complement H&M Group’s customer offering, including new business models, enablers, direct-to-consumer brands and new recycled materials.

At New Growth & Ventures, we work with three main areas:

H&M Group Ventures is the H&M Group’s investment arm, investing for minority ownership in entrepreneur-led start-ups within the areas of Sustainable Fashion, New Business Models and Enablers and Services.
New Growth focuses on portfolio companies where we hold a larger ownership stake and can bring even stronger operational excellence to help the companies grow and scale.
Mergers & Acquisition targets majority investments in proven, healthy businesses that can complement H&M Group’s customer offering.

H&M Group Ventures

Sustainable Fashion

Companies that develop technologies and software that will lead the industry toward a circular and sustainable future.

Ambercycle
fairbrics
Heirloom
Infinited Fiber
Rubi

New Business Models

Companies that explore innovative business models and challenge conventional consumer behaviour.

A Retro Tale
CultMia
Goop
Mantle

Enablers and Services

Tech and solutions that improve the customer offering and enable brands and retailers to achieve greater operational efficiency.

Camphouse
Centra
eComID
Klarna
Voyado

New Growth

Portfolio companies where we hold a larger ownership stake and can bring
even stronger operational excellence to help the companies grow and scale.

Sellpy
Syre