Our portfolio

Our full business area is called New Growth & Ventures. It includes venture investments (H&M Group Ventures), joint ventures, potential acquisitions, and our own start-ups. Our investments complement H&M Group’s customer offering, including business models, enablers, direct-to-consumer brands and new recycled materials.

Our New Growth & Ventures-function works with three main areas:

H&M Group Ventures is the H&M Group’s investment arm, investing for minority ownership in entrepreneur-led start-ups within the areas of Sustainable Fashion, New Business Models and Enablers and Services.
New Growth focuses on long-term investing and scaling of proven concepts.
Mergers & Acquisition targets majority investments in proven, healthy businesses.

H&M Group Ventures

Sustainable Fashion

Companies that develop technologies and software that will lead the industry toward a circular and sustainable future.

Alchemie
Ambercycle
Colorifix
fairbrics
Galy
Heirloom
Infinited Fiber
Keel Labs
Kintra
Materra
Rondo
Rubi
Smartext
Tree To Textile

New Business Models

Companies that explore innovative business models and challenge conventional consumer behaviour.

Aday
A Retro Tale
CultMia
Goop
Laced
Lylli
Mantle
Srtx

Enablers and Services

Tools and solutions that improve the customer offering and enable brands and retailers to achieve greater operational efficiency.

Avassa
Camphouse
Centra
eComID
Grey Orange
Instabee
Klarna
Pin Me To
Printify
Voyado

New Growth

Long-term investments and scaling of proven concepts.

Sellpy
Syre
Looper Textile
Creator Studio